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‘Appropriate’ Ends Broadway Run On High

‘Appropriate’ Ends Broadway Run On High

Broadway grosses came down from their Tony Awards highs last week, though Merrily We Roll Along and Appropriate kept powering through the ends of their runs. 

Appropriate, starring newly minted Tony winner Sarah Paulson, closed out its Broadway run by hitting a new high of $1.2 million to a capacity of 99 percent. The play, which also won the Tony Award for best revival of a play, originally opened at the nonprofit Hayes Theater in December 2023 before transferring to the Belasco Theatre for a run that ended June 30. 

Meanwhile, Merrily We Roll Along, starring Daniel Radcliffe, Jonathan Groff and Lindsay Mendez, topped the show’s record high seen after the Tony Awards with a gross of $2.3 million and a new average paid admission high of $300 for the week ended June 30. The numbers come as the production nears the end of its run, on July 7, and after its Tony Award wins for Radcliffe, Groff and best revival of a musical. 

The Outsiders, winner of the Tony Award for best musical, as well as for best direction of a musical, among others, also saw a slight bump in its grosses, up $31,000 from the prior week to $1.34 million, marking the new highest gross on record for the show. 

The massive Tony Awards bumps were largely seen in the week following the honors on June 16, with production grosses jumping hundreds of thousands of dollars as audiences flocked to see shows in the week immediately following the broadcast. However, the numbers typically fall in the following week to arrive at elevated, but more normalized levels, as was the case for shows such as best play winner Stereophonic, with a gross of $993,859, and new musical Suffs, winner of Tony Awards for best score and book, with a gross of $871,238. While sales were softer than some forecasts, productions were also contending with the upcoming July 4 holiday, which is typically a slower week on Broadway.

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Grosses for the Alicia Keys musical Hell’s Kitchen’s grosses fell $250,000 from the prior week, but the show also gave away 1,300 tickets in the week to graduating seniors in New York, in partnership with the Theatre Development Fund, which constituted the majority of the audience for its Wednesday night performance. 

Meanwhile, Cole Escola’s Oh Mary!, which features Escola as a reimagined Mary Todd Lincoln, started previews at the Lyceum Theatre on Broadway, with a healthy gross of $420,648 across its first five shows and a capacity of 96 percent.

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