An ice cream truck is hitting the road and giving people a dish best served cold … by selling popsicles modeled after everyone’s favorite — or least favorite — billionaires.
We spoke with an employee for MSCHF, a Brooklyn-based art collective, Tuesday in Santa Monica — they’ve got their truck parked near the beach and selling their “Eat The Rich” billionaire popsicles.
As the name suggests, they’ve created some frozen pops that bear a resemblance to Elon Musk, Jeff Bezos, Bill Gates, Jack Ma and Mark Zuckerberg — the truck is plastered with sayings like “Gobble Gates” and “Suck Zuck.”
We’re told Elon’s been their #1 seller recently — and it’s been a mix of haters and true fans wanting to take a bite out of the guy.
The art collective, owned by Gabriel Whaley, is all about creating commentary for various things in our culture, and that $10 price tag for a single popsicle is just 1 of the many ways they’re making a statement about their frozen billionaires.
FYI — you’ll notice it’s only male figures that are getting turned into a tasty treat … and it’s all got to do with public opinion.