Nike Releases Ja Morant’s ‘Starvation’ Footwear Regardless of Gun Vid, Promote Out In Minutes

Nike might not be distancing itself from Ja Morant over his recent gun-flashing incident after all — the shoe giant just released his latest signature sneaker on Thursday … and it sold out in minutes.

The scheduled Ja 1 “Hunger” colorway drop was seemingly up in the air after Nike erased all his shoes off its site last week … which led to speculation about whether the brand was potentially going to suspend the sale — or even its relationship with the All-Star guard altogether — due to his off-court issues.

Luckily for sneakerheads, the kicks still dropped on Nike’s SNKRS app … and quick-acting fans were able to purchase them for $110 before they sold out, as reports claim there was an incredibly small supply.

Despite all the controversy, the shoes were clearly a hot commodity … with a ton of people going to Twitter to express their frustrations over missing out on the drop.

In fact, one fan tweeted a photo claiming their size was sold out within three seconds of launching on the app.

Of course, hopeful buyers can always go to reseller sites like GOAT and StockX … but they’ll end up paying a bit more than the retail price. Right now, the shoes are selling for around $200.

Nike has been radio silent following Ja’s second video … which is a stark contrast from the Swoosh’s statement in support of its athlete following his initial incident in March.

Ja signed a multi-year deal with Nike in 2019 … and was introduced as its first Gen Z signature athlete.