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Demand for the Ford F-150 Lightning Stalls Amid EV Slowdown

Demand for the Ford F-150 Lightning Stalls Amid EV Slowdown

Demand for the Ford F-150 Lightning Stalls Amid EV Slowdown

Ford‘s all-electric F-150 Lightning pickup debuted to positive reviews, but in recent months, it has begun to stumble, caught in an across-the-board slowing of demand for EVs and competition from cars like the Tesla Cybertruck. Now, Cybertrucks are outselling F-150 Lightnings, and President Donald Trump’s enthusiasm for tariffs doesn’t seem to be helping Ford’s electric car ambitions.

Trump has said he wants to roll back the $7,500 EV federal tax credit, and, in general, EVs are on a downswing compared to just a few years ago. Tesla‘s Model Y was the top-selling EV in the fourth quarter of 2024, with 85,506 sold, followed by the Tesla Model 3, with 57,928 sold, according to Bloomberg. Among pickups, the Tesla Cybertruck led the way with 12,991 sold, followed by the Ford F-150 Lightning with 10,703 moved.

The F-150 Lightning’s sales numbers were down more than 10 percent compared to the fourth quarter of 2023, while the Mexico-made Mustang Mach-E faces headwinds because of possible tariffs. “Ford has stalled,” one analyst told Bloomberg. “For the next couple years, it’s probably going to be pretty ugly for them on the EV side.”

Ford had planned to make some 300,000 all-electric pickups a year at a new plant in Tennessee, but it now plans to build less than a third of that number. The plant is scheduled to begin producing cars in 2027, when the ground beneath EV’s feet could shift yet again. In the meantime, manufacturers are planning a bigger push into extended-range electric vehicles, or battery-powered cars with onboard internal combustion engines.

Such cars, known as EREVs, are popular in China, the world’s biggest electric car market, and promise to eliminate range anxiety for EV owners, or the fear that one will get stranded when the battery dies. But Ford’s EREVs won’t get here before 2027 either, Bloomberg reports, so, for now, Ford will be digging in.




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