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Ferrari Earned $1.8 Billion in Sales in the Fourth Quarter of 2024

Ferrari Earned $1.8 Billion in Sales in the Fourth Quarter of 2024

Ferrari Earned .8 Billion in Sales in the Fourth Quarter of 2024

The Prancing Horse had a strong finish in 2024.

Ferrari earned $1.8 billion (€1.74 billion) in sales during last year’s fourth quarter, an increase of 14 percent from the same time in 2023, Bloomberg reported. The figure is better than some analysts anticipated for the Italian manufacturer, especially in the face of a luxury car downturn that’s currently afflicting the world’s auto market.

The strong showing was bolstered by sales in the U.S., where Ferrari sells one in four cars in its largest market, the publication said. In the Americas overall, the carmaker saw sales jump 8 percent in the last three months of the year. Throughout 2024, the Prancing Horse had its shipments increase by 1 percent, to a total of 13,752 models. Sales of its Purosangue, Roma Spider, and 296 GTS drove those figures, while shares in Ferrari are up nearly 30 percent over the past year.

As for China, where consumer cutbacks on spending helped initiate a general luxury slowdown last year, Ferrari had its sales in the county drop by 38 percent over October, November, and December—though that market is much smaller for the Italian manufacturer than for its rivals. In the next year, the marque could alter its approach on China, where the luxe EV market is seeing more demand, CEO Benedetto Vigna said on a call with reporters, according to Bloomberg. That may potentially lead to the company switching up its current sales cap of 10 percent of total shipments in the nation, Vigna explained.

Speaking of 2025, Ferrari anticipates that it will snag over $7.3 billion (€7 billion) in sales this year, with adjusted earnings amounting to at least $2.8 billion (€2.68 billion). That growth means the marque will hit the top of nearly all its profit goals for 2026 a year ahead of time, Vigna said.

The Prancing Horse, of course, has a long and storied history in the car world, but there are still plenty of interesting facts you probably never knew about the marque. The recent Cavallino Classic just showed off Ferrari’s fabulous heritage with a collection of over 150 cars, so you could’ve seen that history in the flesh—or in carbon fiber, that is.




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