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‘Merrily’ ‘The Outsiders,’ ‘Stereophonic’ Hit Post-Tony Awards Highs

‘Merrily’ ‘The Outsiders,’ ‘Stereophonic’ Hit Post-Tony Awards Highs

The big winners of the Tony Awards saw their grosses soar in the week following the June 16 ceremony, with Merrily We Roll Along, The Outsiders, Stereophonic and An Enemy of the People hitting new highs. 

Merrily We Roll Along, winner of the best revival of a musical and Tony Awards for stars Jonathan Groff and Daniel Radcliffe, saw the biggest jump in the industry for the week ended June 23, upping its total gross by close to $330,000 compared to the prior week. The musical, which has been playing the Hudson Theatre since September, grossed $2.17 million and played to 100 percent capacity as it also nears the end of its run on July 7.  Its average ticket price also reached a new high of $281, the highest in the industry for the week.

An Enemy of the People, starring Jeremy Strong, ended its run on June 23 and broke another box office record to reach $1.54 million across a week of full houses, up close to $280,000 from the prior week. Strong won his first Tony Award for his role as a truth telling small-town doctor in the revival of the Henrik Ibsen play. 

In the week following their Tony Award win for best musical, The Outsiders saw its grosses jump a little more than $280,000 compared to the prior week. The musical, which also won Tony Awards for best direction of a musical and for lighting and sound, also played eight performances in the week ended June 23, after playing seven in the prior week, which makes the comparison slightly inexact. Still, the total gross for the week was $1.3 million, which is its highest on record since starting previews at the Jacobs Theatre on March 16. 

Stereophonic, which took home the award for best play, best director of a play and two other Tony Awards, saw a similar boost, with grosses up $218,000 versus the prior week, in which they also only played seven performances compared to the typical eight. The play grossed just above $1 million, which is also its highest on record since starting previews at the Golden Theatre on March 2.   

Appropriate, winner of the Tony Award for best revival of a play and a Tony Award for lead Sarah Paulson, saw an increase of close to $50,000 in grosses to reach $926,098. However, Paulson missed several performances in the week due to illness. 

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The Tony Awards, and the performances did not provide a boost for all shows, however. Cabaret, which featured a divisive performance by lead Eddie Redmayne during the telecast, saw its grosses fall $70,000 from the prior week. However, the production only sold 21 fewer tickets compared to the previous week, suggesting a drop in higher priced tickets or a slight dip in overall prices, with capacity still around 99 percent. 

Cabaret is still one of the highest grossing shows on Broadway, coming in just below the tallies of The Lion King, Merrily We Roll Along and Hamilton for the week. Hell’s Kitchen, which took home Tony Awards for two of its leading actors and included a performance by Alicia Keys and Jay-Z, came in just under that, with grosses hitting $1.8 million, up close to $113,000 from the prior week. 

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