ASHI STUDIO Makes Historical past As The First Gulf Couturier To Be part of The Fédération de la Haute Couture

Ashi Studio
Courtesy of ASHI STUDIO

In a groundbreaking announcement, ASHI STUDIO, founded by Saudi Arabian designer Mohammed Ashi, has become the first couturier from the Gulf region to join the esteemed Fédération de la Haute Couture. This historic appointment marks a significant moment for the Saudi fashion industry, propelling the maison onto the global stage of haute couture. With the official debut scheduled during Paris Haute Couture Fashion Week on July 6th, 2023, ASHI STUDIO is set to captivate the world with its unique blend of poetic romanticism and architectural silhouettes.

With a journey that spans 17 years, Ashi’s eponymous house has garnered recognition for its exceptional creativity and savoir-faire. Establishing his atelier in Paris in 2018, Ashi’s talent has blossomed, leading to this remarkable achievement. Reflecting on his appointment, Ashi expresses deep gratitude and vows to honor the legacy of the renowned couturiers who preceded him, while embracing the tradition of excellence in creativity. ““This appointment is the highlight of my career. I will honor it in the memory of the great couturiers who came before me and whom I now join in the pursuit of this grand tradition of excellence in creativity and savoir-faire. Today, I am reminded of days escaping to the garden to dream, and, of that first day, when I hired one seamstress to bring to life the images in my head. Challenging and joyous, couture has and continues to lay bare my inner energy, so that I may give the best of myself to serve its high art,” Ashi expresses.

Ashi acknowledged the extraordinary talent and dedication of his atelier, emphasising that his success would not have been possible without their exceptional craftsmanship. The Saudi couturier also extended his heartfelt appreciation to the women who have placed their trust in ASHI STUDIO, allowing him to create unforgettable moments on their most special occasions, as well as to the Fédération de la Haute Couture for extending this prestigious invitation.

ASHI STUDIO is renowned for its poetic romanticism and a purity of line that captivates the senses. The maison’s garments exude otherworldly grandeur, masterfully blending darkness and light. The architectural silhouettes crafted by Ashi have caught the attention of leading women across various industries, including royalty, film, and music. Notable figures such as Her Majesty Queen Rania of Jordan, Sonam Kapoor, Deepika Padukone, Penélope Cruz, Beyoncé and Gigi Hadid have all adorned themselves in ASHI STUDIO creations.

ASHI STUDIO’s inclusion as a guest member of the Fédération de la Haute Couture is a milestone achievement for both the Saudi fashion industry and the global couture scene. This momentous occasion highlights the exceptional talent and creativity emerging from Saudi Arabia, breaking barriers and proving that haute couture knows no boundaries. With the debut of ASHI STUDIO’s collection on the official Paris Haute Couture Fashion Week calendar, the world eagerly awaits the unveiling of Ashi’s artistic vision, which promises to inspire and enchant fashion enthusiasts worldwide.

Source: Prestige Online

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