Here’s Where to Shop Exclusive Heron Preston Pieces
Italian retailer Luisaviaroma not only attracts its loyal customers with a brand list to rival the world’s best but also because it’s one of the most active retailers behind the scenes. We’re not talking about the wild sale or regular promo codes for those with a keen eye, we’re talking about the number of exclusive collections that you can find. In the past year alone, we’ve been treated to exclusive capsules with the likes of Off-White™, Marcelo Burlon, and Palm Angels and the latest in line is an exclusive Heron Preston collection.
Heron Preston’s SS22 collection recently dropped with a closer focus on sustainability and high-end production without forgetting the signature touches that make the brand such a star in today’s landscape. Plus, alongside the regular SS22 programming, at Luisaviaroma you’ll also find a handful of exclusive Heron Preston items that you can’t cop elsewhere.
Most of the exclusive Heron Preston pieces are detailed with the label’s signature СТИЛЬ slogan composed with crystals. This overt maximalism in the details emphasizes the foundational quality and simplicity of the garments that it embellishes. Aside from crystal-detailed pieces, there’s an exclusive variation on the classic Heron T-shirt which is a returning fixture in the brand’s repertoire.
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