NOAH Just Started Making Denim & It’s Already an Expert

There’s not much that NOAH can’t do. The New York mainstay effortlessly covers streetwear staples with its sweats and hoodies while also dealing in straight prep with relaxed tailoring and, all the while, abiding by eco-friendly practices.

Part of that echo-friendliness is ensuring that each season revolves around a small core of products so as not to promote over-consumption. That does make it quite a big deal when the brand offers up a new category and NOAH denim is a big deal.

If you were to ask the brand, they’d tell you that they weren’t a denim brand. The industry would define a denim brand as a company creating tons of different washes and fits so as to satisfy every customer and even create things to convince a customer they need more. NOAH denim doesn’t really work that way. At all.

For NOAH, a denim brand is simply a brand that makes a great pair of jeans. NOAH denim certainly fits into this category. With only two fits: Pleated and Classic 5-Pocket, the label can focus closely on the quality of the materials without stretching itself over many different washes and fits.

Proudly made in the USA from high-end Japanese selvedge denim, NOAH denim is already looking like an industry leader.

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Source: Highsnobiety

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