PUMA x AMI’s Collection Campaign Spotlights Elevated Sportswear

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Elevated sportswear – that’s the best way to describe PUMA x AMI’s debut collection, bringing together the best of Parisian tailoring and innovative sportswear design.

Built on a base of PUMA sportswear essentials, the collection is elevated by AMI’s understated, minimalist design and crafted from premium materials.

Apparel lines include a selection of t-shirts, polos, jackets, hoodies, shorts, sweatshirts, pants, and bras that can be effortlessly paired to create laid-back yet tuned-up colorful looks – complimented by a series of accessories that includes hats and bags.

https://youtu.be/–ZQIsdGS9I

Any PUMA collection without a selection of sneakers would, of course, be incomplete, so it should come as no surprise that three silhouettes make an appearance to create full looks.

First up is a pair of brand classics, the Suede Crepe and Slipstream Lo. The Suede features an understated green leather on beige suede construction, with a perfectly complementary crepe sole, while the Lo pairs white and beige-toned leathers for a peak summer look.

Last but not least; is the newly introduced chunky Suede Mayu, which pulls the same understated palette as the Slipstream Lo.

https://www.instagram.com/p/CauKq8ZqReG/

Speaking on the collections aesthetic and the pair’s relationship, Alexandre Mattiussi, Founder and Creative Director of AMI, was quoted saying: “I’m very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it’s a gift for PUMA too.

This is something that we share. This is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Your chance to shop the PUMA x AMI collection will come on first, exclusively at AMI stores on March 16, before its global release via both brands’ online stores and select retailers on March 19.

Source: Highsnobiety