Reese’s Puffs Get Wearing AMBUSH

Peanut butter and chocolate have found a third in AMBUSH. The luxury label, helmed by Yoon Ahn, is teaming up with Reese’s Puffs to release a limited-edition cereal box hitting stores this fall.

The orange carton is revamped with AMBUSH co-branding and galactic graphics placing the crunchy corn puffs in outer space. “Ready to enter the next breakfast dimension?” the back of the box reads.

General Mills, the manufacturer of Reese’s Puffs (as well as Cheerio’s, Lucky Charms, Cocoa Puffs and more), has a long history of fashion and pop culture collaborations.

In 2017, the food giant tapped KITH to co-sign boxes of churro-flavored Cinnamon Toast Crunch. Serena Williams appeared on Wheaties boxes in 2019. The same year, Travis Scott teamed up with Reese’s Puffs to launch custom-designed boxes, cereal bowls, and spoons. And we can’t forget KAWS’ Reese’s Puffs, the breakfast of “Companions.”

By now, it’d come as no surprise if Balenciaga made its mark on one of the corporation’s cereals. The label already debuted Lays potato chip bags — how about a Trix clutch or a Cheerio’s crossbody?

I’m getting ahead of myself. For now, keep your eyes trained on the cereal aisle of your local grocery store —AMBUSH x Reese drops imminently, and, per a press release, “more surprises” are coming soon.

Source: Highsnobiety

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