The Browns Conscious Edit Is Eco-Friendly Style Inspo
Browns has long been a go-to destination for customers and competition alike to see what the latest in fashion retail looks like; something like a blueprint. Whether the London-based retailer is platforming upcoming designers or experimenting with sales tactics, Browns has been at the cutting edge of its world since it opened in 1970. In 2022, a central part of continuing this legacy is being up-to-date on sustainability and the Browns Conscious Edit does just that.
Since January 2019, Browns has been working with Good On You, the world’s leader when it comes to sustainability ratings of fashion labels. To reach its final rating, Good On You assesses a brand’s policies and practices in three main areas: people, planet, and animals. All of the ratings are based on industry standards, certifications, and a label’s in-house reporting.
So, any item that you find in the Browns Conscious Edit meets one of the following criteria: it may be made with more than 50 percent conscious or certified materials; the finished product holds an independent certification relating to good environmental, social, or animal welfare practice like Fairtrade; the product could be vintage or pre-owned; or the product comes from a brand that has earned a positive Good On You rating.
Although the rating criteria are deliberately high, the Browns Conscious Edit is an ever-growing source of eco-friendly style inspiration. That means that there’s a lot to choose from and keep up with. To streamline the process, we’ve rounded up 10 items that have caught our eye.
Nanushka’s understated approach to style is usually complemented by an unexpected material choice. This time it’s not so much the material as the netted build. Here’s your reason to use that gym membership before summer hits…
As we enter the season transition, a good pair of jeans can be your best friend. Nudie’s Tuff Tony shape is cut with a straight leg which, combined with the neutral dye, offers full versatility.
Yes, jewelry can be conscious, too. This All Blues chain bracelet is handmade in the brand’s Stockholm workshop.
Story mfg. is a brand based around environmentally friendly acumen. Using natural dyes, sustainable materials, and ethical production processes, it’s one of the leading names in luxury’s ongoing journey towards being a less impactful industry.
Handmade from pure cotton, these BODE trousers have got us all excited about summer. The clean white makeup is detailed with multicolor beads down each outer seam.
Bleue Burnham is home to one of the more memorable collections in jewelry right now. Defined by rough-cut platforms detailed with multicolored stones, each ring brings a bright finish to your fits.
BY WALID’s patchwork masterpieces make way for this season’s highlight. The Albert Jacket is made from cotton and wool and boasts some of the best decoration we’ve seen in a long time.
British designer Robyn Lynch’s collaboration with Columbia takes an inspiring look at the potential of deadstock fabrics. Using offcuts and archive materials, each piece becomes a homage to Columbia’s heritage as well as a bold new take on the archive.
CDLP has basically become the gold standard in underwear since it was founded in 2016. Using sustainable materials that feel as luxurious as any other, there’s no real surprise that it’s so popular.
Telfar bags can be hard to come by thanks to the public’s boundless appetite for the affordable luxury pieces. The New York label recently joined forces with Moose Knuckles to bring a quilted, outdoors vibe to its staple bags.
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