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How the Aston Martin Vanquish Redefined the Grand Tourer

How the Aston Martin Vanquish Redefined the Grand Tourer

How the Aston Martin Vanquish Redefined the Grand Tourer


Aston Martin

Vanquish. As far as car names go, it’s as good as it gets: aggressive yet refined, rolls off the tongue — and in the case of Aston Martin, perfectly suited to its brand. The Gaydon, United Kingdom-based sports car legend has utilized many names starting with the 22nd letter of the alphabet, especially in recent years; Virage, Vulcan, Vantage, and Valkyrie are just a sampling. But none has quite the same punch as … Vanquish.

And apart from Vantage, a name first used on an Aston back in 1977 that’s reappeared many times since, none has quite the legacy, either. The Vanquish’s legacy as the pinnacle super-GT of Aston Martin’s lineup winds back more than a quarter-century, going back through several eras of the brand to the days when Ford owned the company and saw it as the crown jewel of a luxury empire that included Jaguar, Volvo, Lincoln and Land Rover. Since then, it’s graced generations of Aston range-toppers.

In a quirk of linguistic destiny, however, while the Vanquish name is long-enduring, it hasn’t been constant. While the car’s role has always been the same — fight Ferrari at the sportiest tip of the gran turismo spectrum — Aston’s products planners have spent the last quarter-century volleying back and forth about the car’s moniker, alternating between the bolder name and a more generic abbreviation.

This is the history of the Aston Martin Vanquish … and the inseparable history of the DBS.



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