Paramount+ to Launch in Thailand Via Licensing Deal with Monomax
Paramount+ is heading to Thailand. Paramount Global revealed a licensing deal Thursday with the Bangkok-based entertainment firm Mono that will bring the Paramount+ brand and a selection of Paramount content to the Thai company’s growing streaming service Monomax.
The Paramount+ destination on Monomax will launch in November, the new partners said. The agreement was unveiled during the second day of the APOS media conference in Bali, Indonesia. Speaking at APOS, Lisa Kramer, Paramount Global’s president for international content licensing, global content distribution, said the Thailand deal was the first of many similar deals in the region.
The deal continues Paramount Global’s flexible approach to bringing the Paramount+ brand and its content portfolio to markets around the world, whether via a direct launch of the direct-to-consumer service or through bundled partnerships with local operators. Branded tie-ups similar to the new Thai agreement are active in Greece via Cosmote, Belgium with Streamz, Africa through MultiChoice, and in India through a deal with JioCinema. The Philippines’ Blast TV will be the next launch a Paramount+ branded destination on its service, Paramount Global says. In the developed market of Japan, Paramount+ is offered directly to consumers.
Mono is best known in Thailand for its flagship digital terrestrial and satellite TV channel, Mono Twenty-Nine, a go-to destination for its 24-hour broadcast of international TV series and films. The channel is a top licensor in Thailand of content from Hollywood’s major studios. Monomax is the company’s increasingly popular subscription VOD offering.
In its first year, the new Paramount+ branded hub on Monomax will offer subscribers access to Paramount+ content spanning Showtime, CBS Studios and Paramount Pictures, including popular series FBI: International, NCIS, NCIS: Sydney, Mayor of Kingstown, Tulsa King and Halo, as well as blockbuster movies like Dungeons & Dragons: Honor Among Thieves, Transformers: Rise of the Beasts, Hellraiser and the Mission: Impossible franchise, among others.
“Our core strategy at Paramount Global Content Distribution continues to focus on delivering audiences the best quality entertainment, across multiple content pillars and genres, in innovative and accessible new ways, and this new deal with Mono does just that,” said Dan Cohen, chief content licensing officer for Paramount and president of Republic Pictures. “The success of our Paramount+ branded destinations on streaming services around the globe presents an attractive option to both our clients, who want to grow their subscriber base by offering high-demand content, and their end users, who want to access that content within a familiar platform while growing our business.”
Added Navamin Prasopnet, CEO of Mono: “Our main goal has always been to offer our customers the best possible entertainment experience. By partnering with Paramount Global Content Distribution, we are able to elevate our offerings significantly.
