Patrick Wachsberger’s 193 Beefs Up Executive Ranks With Key Hires
Former Lionsgate sales veteran Wendy Reeds and seasoned producer Ashley Stern have joined Patrick Wachsberger’s growing production and sales outfit 193, as the company looks to build out its indie film slate. The hires were unveiled on Friday, the opening day of Berlin’s European Film Market.
Reeds, who spent 16 years at Lionsgate and previously worked alongside Wachsberger when he served as motion picture group chairman there, steps in as executive vp of sales. During her Lionsgate tenure, she handled international licensing for major franchises, including John Wick and The Hunger Games, while also spearheading the studio’s expansion into Asia through partnerships with Hunan TV and iQIYI.
Stern, taking the role of executive vp, head of creative affairs, extends a collaboration with Wachsberger that began in 2019 at Picture Perfect Federation. She comes fresh off executive producing Paramount+’s hit series The Agency starring Michael Fassbender, and producing upcoming features including Charlie Harper with Emilia Jones and Nick Robinson.
The appointments signal ambitious growth plans for 193, the Legendary-backed venture that Wachsberger launched following his Oscar success with CODA. The company aims to both develop original productions and partner with third-party producers, providing financing and global sales muscle premium independent content.
“Wendy and Ashley are two of the industry’s best and bringing them aboard at this juncture makes me even more confident about what 193 can achieve,” said Wachsberger. “There is an exceptional opportunity for 193 in the global production and sales marketplace to create an industry-leading slate of premium films for audiences all over the world.”
Both executives will report directly to Wachsberger as the company ramps up its slate of theatrical features targeting worldwide audiences.
“I am thrilled to join 193 at this pivotal moment,” added Reeds, “as the company expands rapidly and establishes itself as a global standard-bearer in independent film. It is an honor to join Patrick, who has a rich and well-deserved legacy in our space, and I look forward to supporting him throughout this chapter of growth for 193.”
Stern added: “I have had the great joy and honor of working with Patrick over the last several years, and I am so excited to bring our continued collaboration to 193. Together, we will meet the strong demand for high-quality independent films, working with the best talent and partners in the industry, to deliver profound, unique, and thrilling content that resonates worldwide.”
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