Ferrari’s Very First Luce EV Is Heading to Auction Next Month
If money is no option, the first example of Ferrari’s debut EV could be yours.
RM Sotheby’s will auction off the first production Luce, Chassis 0, during its annual Monterey sale. The winning bidder won’t just walk away with a piece of automotive history; they’ll also be giving to a good cause, as Ferrari will donate all proceeds from the sale to charity.
With the exception of the Tesla Cybertruck, it’s hard to think of a more divisive vehicle than the Luce. Automotive purists were always going to take issue with the first Prancing Horse to replace a snarling internal combustion engine with electric motors, but its futuristic design, courtesy of former Apple design head Jony Ivy, has proven to be just as controversial. The backlash was so fierce and instant that the CEO of one of Ferrari’s closest rivals, Lamborghini’s Stephan Winkelmann, revealed that the response only further convinced him his company was right to cancel its first EV. It was also hard not to notice when Ferrari’s marketing boss left his role less than a month after the debut, even if the marque claims that was the plan all along.
2026 Ferrari Luce “Tailor Made”
RM Sotheby’s
Despite all this, there will still be plenty of interest in the first Luce. As Autoblog points out, first-production Ferraris are collectors’ items usually reserved for the company’s most valued (and frequently discreet) customers. The decision to offer up Chassis 0 to the highest bidder, in public no less, highlights that the Luce really is symbolic of a new era for the company.
The winning bidder, whoever it ends up being, will walk away with a unique Luce configured by the automaker’s Tailor Made program. The sleek four-door is finished in a “special” Madreperla Semi-Gloss livery and is equipped with exclusive color-matching wheels that hide bespoke brake calipers. Inside, the airy cabin is covered in Le Mans metallic leather in Perla with Grigio Corvara trim and features a plaque identifying the car as Ferrari’s first production EV.
Inside the Luce
RM Sotheby’s
Unsurprisingly, Ferrari and RM Sotheby’s have high hopes for the auction. The EV is being sold without reserve but is expected to command a winning bid in excess of $1.1 million. All proceeds from the sale, whatever the final gavel price is, will be donated by the Ferrari Foundation to benefit future educational initiatives.
Click here to see more photos of the first Ferrari Luce.
RM Sotheby’s
