A+E Networks Launches Digital Division, Uniting YouTube and FAST
A+E Networks is bringing its digital content under one roof, launching a new digital division to be led by Ann McGowan as its GM.
The new division will unify A+E Networks digital efforts, including its YouTube channels, SVOD platforms including A&E Crime Central, History Vault and Lifetime Movie Club, and short-form social video content. A+E Networks has become a major player on YouTube and on FAST channels, leveraging the content it produces on its linear channels.
As the pay-TV bundle has declined, A+E Networks has poured even more resources into its digital and production efforts.
McGowan, who will report to Juliana Stock, chief digital officer & CMO of A+E Networks, will be tasked with “developing strategies to grow audience engagement and revenue while optimizing content delivery across channels. Leveraging advanced technologies and data-driven insights, she will lead a team focused on diversifying revenue streams, expanding audiences, and ensuring operational efficiency.”
McGowan’s first project will be a relaunch of History.com, which “will transform the site into a dynamic destination for robust editorial and short-form content,” per the company.
“A+E is an innovative creator of distinct content that permeates the entire multiplatform media ecosystem and I could not have more confidence in Ann’s ability to lead our digital vision alongside our talented team,” said Stock in a statement. “Her expertise in digital innovation and strategic leadership will be instrumental in advancing our efforts to continue to grow audience engagement, streamline operations, and deliver high-quality experiences that resonate with viewers and advertising partners alike. This effort represents another exciting step for A+E, to meeting viewers wherever and however they are consuming content and addressing the needs of our audiences and partners, all while growing our reach, relevance, and revenue.”
“I’m thrilled to join A+E Networks and lead the new Digital Division as we shape the future of how audiences engage with our content,” adds McGowan. “A+E’s unmatched legacy of storytelling, combined with its forward-thinking approach to digital innovation, makes it a true leader in bringing the power of human experience to consumers across the multimedia landscape. With the relaunch of History.com and other exciting initiatives, we have an incredible opportunity to deliver impactful, dynamic experiences while continuing to push boundaries in the digital space.”
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