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Amazon MGM Studios Taps Lauren Anderson on Branded Content

Amazon MGM Studios Taps Lauren Anderson on Branded Content

Amazon MGM Studios is expanding Lauren Anderson’s role at the company, now that Prime Video is advertising-supported.

Anderson, who previously led AVOD original content and programming for Amazon Studios (primarily for is FAST service Freevee), will now be head of brand and content innovation, serving as a liaison of sorts between the studio and brand advertisers, “helping them find engaging moments to partner across our Originals slate.”

Her purview will include advertising sponsorships, integrations, custom content, and brand-supported originals across both film and TV, and will continue to oversee AVOD originals for the company.

Anderson’s elevation is part of a larger restructuring at Amazon MGM Studios in the wake of the advertising push.

Christel Miller will now lead a “scripted hybrid” team, focused on new business models for scripted programming, including brand-funded scripted shows; Jenny Falkoff and Alysia Russo will continue to oversee docuseries and reality programming; Benoit Landry will lead a new branded & talk group, “designed to be a one-stop Studios destination for our development of brand-centered Originals as well as a resource for creators seeking to meaningfully leverage brands within their series,”; Justin Holt will lead creative ad operations; Claudine Atout will continue to lead business operations.

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Traci Blackwell, who will continue as head of targeted content, will now report to Kara Smith, head of co-pro development for Amazon MGM Studios.

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