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Charter Spectrum Paramount Deal Avoids CBS Blackout, Adds Paramount+

Charter Spectrum Paramount Deal Avoids CBS Blackout, Adds Paramount+

At a critical moment for the entertainment company, Paramount Global and cable TV giant Charter Communications have a deal.

Paramount, which owns CBS, Paramount+, MTV, Comedy Central, BET, Nickelodeon and other brands, has cut a deal with Charter that will keep its networks available for Charter customers, and make Paramount+ available to Charter’s TV subscribers free of charge, as well as BET+ essential.

Later this year, Paramount+ Essential and BET+ Essential will become available across Spectrum TV Select packages and Mi Plan Latino customers through the Xumo Stream Box or any other Paramount+ supported device. 

The Paramount+ with Showtime plan will continue to be available at no cost for Spectrum’s Paramount+ with Showtime linear customers as well.

The consequences of the talks with Charter are significant, with a possible extended blackout impacting Paramount’s carriage and advertising revenue (Charter is the largest pay-TV provide in the U.S. with 14.1 million video subs).

And the deal comes at a pivotal moment for the company, which ousted CEO Bob Bakish on April 29, with a trio of executives handling CEO duties in his place.

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Charter has been playing hardball with its content providers ever since last year’s Disney blackout, with TelevisaUnivision following the entertainment giant in making its streaming services available to TV subs.

A short-term deal will give Charter its big ask, while giving Paramount executives some flexibility as they develop a strategy … and a potential sale.

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