Koenigsegg Is Completely Sold Out of All Its Hypercars


Koenigsegg is exclusively in the business of extreme hypercars—and it turns out business has been very good, indeed.
That’s because, as of now, the car maker is completely sold out of its extreme-performance machines, a situation which founder and CEO Christian von Koenigsegg describes as “annoying.” But it’s a good problem to have for a hypercar maker, littered as the world is with corpses of extreme car makers almost too numerous to count.
“All our models are presently sold out, we have nothing to sell, which is kind of good, but also annoying because it’s fun to interact and supply enthusiasts with their dreams come true,” von Koenigsegg told Top Gear.
Von Koenigsegg added that new things are in the works, but, for now, if you want to buy a new Koenigsegg, you will be left wanting.
“We would love to have more, but we will introduce something new in one, one and a half years, then we’ll open up the order books again,” von Koenigsegg told Top Gear. “The something new we are working on—and we have several projects—are very limited runs, which means they all need to be different, and they all need to have meaning.”
Christian von Koenigsegg with a Regera
Jean-Marc ZAORSKI
Koenigsegg just unveiled Sadair’s Spear, which is a Jesko Attack but even quicker and more powerful, producing up to 1,602 horsepower thanks to a twin-turbo 5.0-liter engine. That car is being limited to a production run of just 30 examples, all of which, naturally, are sold out, at prices said to be in the $5 million range.
Indeed, Koenigsegg specializes in internal-combustion-engine beasts like Sadair’s Spear because, simply, von Koenigsegg isn’t interested in building an all-electric hypercar in the vein of, say, Mate Rimac. The founder also doesn’t see much of a market for all-electric hypercars, or at least not to the degree to which his company has been able to relatively easily sell ICE hypercars.
“The appetite in the market for this level of fully electric car is extremely low. I’ve experienced electric cars myself for many years and love the responsiveness, the smoothness, and how easy it’s to live with it,” von Koenigsegg told Top Gear. “But after a while, you want to feel something, you want to talk to the beast, you want to have a dialogue. You want the throbbing, the pumping, the heat, the sounds, the shifts, all of these aspects that just make a car come alive.”
Authors
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Erik Shilling
Erik Shilling is digital auto editor at Robb Report. Before joining the magazine, he was an editor at Jalopnik, Atlas Obscura, and the New York Post, and a staff writer at several newspapers before…