Lamborghini’s New All-Electric Urus Won’t Be Happening Just Yet

The Lamborghini Urus is among the best at what it is, which is a high-powered, high-selling, and possibly overbuilt luxury SUV, as well as a moneymaker for the Italian marque. An EV version was slated to come in 2029, too, but those plans have now been put on hold, as the supercar maker reassesses the market and the current tangle of regulations.

Instead, Lamborghini will stick with hybrid power for the next-generation Urus, which currently makes 789 brake horsepower from a V-8 and an electric motor. The new-generation Urus will still debut in 2029, while the all-electric Urus might not see the light of day until 2035, Lamborghini CEO Stephan Winkelmann told Autocar.

Perhaps more important to Lamborghini than regulations, Winkelmann also said the hybrid Urus is what the marque’s customers have demanded more of, too.

“We want to have a new generation again as a plug-in hybrid,” the CEO told the publication. “This is something very important for us and for the customers. And they were very happy to hear about this.”

If the all-electric Urus does debut in 2035, it will likely be beaten to the punch as Lamborghini’s first EV by the Lanzador, which could make 2,000 HP and, Winkelmann says, is still on track for the end of the 2020s.

“We already postponed the [Lanzador], because we saw that the adoption curve of the electrification around the globe is [under] the forecast we had a couple of years ago,” Winkelmann told Autocar. “Life cycles are becoming shorter due to a lot of new regulations coming in each and every year. This is making our life more complex.”

The message, in short, is that Lamborghini has to remain fleet-footed when it comes to if and when it will sell new EVs, and, like any carmaker, wants to ensure that its first all-electric model is a success, or at least not seen as a failure. That’s because, like any carmaker, EVs are a huge future business, and if one isn’t going to be first, one must be best.

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For purists, the Urus was already a compromise anyway, seen as necessary to keep the lights on at Lambo and keep supercar development humming—but otherwise a mild shame. An all-electric Urus might be even more so, but it sounds like the purists won’t have to think about that for many years, and Lamborghini won’t be either.