Maserati Unveils Officine Fuoriserie Maserati Customization Program
For the design of your next Maserati, the marque is letting you take the reins.
The storied Italian brand just launched a new customization program, called Officine Fuoriserie Maserati, at its plant in Modena, Italy. The bespoke process will give customers a chance to be more hands-on in the making of their new auto, Car and Driver reported.
The program offers two avenues for you to take with your car. The first option allows you to choose between two customizable lines, Fuoriserie Corse and Fuoriserie Futura. With Corse, it takes its design cues from Maserati’s historic race cars, evoking a more timeless style. The main focus here is color; the liveries are made entirely of paint, using no decals, and you can pick between a variety of hues for the interior leather and upholstery. As for Futura (as the name suggests), that’s all about looking ahead. You can experiment with new tech and materials, inspired by the interior design, sportswear, and product design industries, all with a focus on sustainability and performance.
Inside the Officine Fuoriserie Maserati
Maserati
The second option within Officine Fuoriserie Maserati is centered around bespoke. Here, it’s all about you: You’ll be able to completely design your own one-of-one car with the help of the marque every step of the way, according to Car and Driver. To kick things off, you’ll get a wooden box full of colors and materials from the brand to get a sense of what’s on offer. And if you want a color that will only be used on your car, and your car alone, Maserati can do that, too. As of now, the only thing that won’t be bespoke is the bodywork, though that could be a choice in the future, according to the publication.
To show off what its new program can do, Maserati unveiled the MC20 Cielo Less Is More…? one-off car. Inspired by the Bauhaus movement, the ride has geometric shapes adorning its Blu Corse Matte bodywork, coming together in the rear to create a trident, which, of course, is the marque’s logo.
“Maserati is synonymous with Italian luxury around the world and celebrating this concept at the highest level means putting the customer’s desires first in everything we do, especially in the creation of exclusive cars through the Fuoriserie programme,” the marque’s CEO Santo Ficili said in a statement. “The attention to detail and needs of those who decide to buy a Maserati is what distinguishes us: with the new Officine Fuoriserie Maserati, we offer an additional tailor-made experience, a new chapter in our brand’s history to celebrate our tradition of excellence in artisanship and innovation.”
It’s time to put on your creativity cap, then.
