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Noma’s L.A. Pop Up Will Cost $1,500 Per Person Dinner, Drinks, and Tip

Noma’s L.A. Pop Up Will Cost $1,500 Per Person Dinner, Drinks, and Tip

Noma’s L.A. Pop Up Will Cost ,500 Per Person Dinner, Drinks, and Tip

René Redzepi’s Hollywood blockbuster has a premiere date, and admission to Noma’s latest sequel will be its priciest yet.

The restaurant that topped the World’s 50 Best rankings five times announced last year it would make the City of Angels its next residency, following past pop-ups in Japan, Australia, and Mexico—and the Copenhagen dining destination just revealed further details about the restaurant’s time in Southern California. Noma L.A. will run March 11 through June 26 in Silverlake, a neighborhood on the city’s east side; there will be 42 guests served at each seating, four days a week; and a reservation will be $1,500 per person, including a beverage pairing, service, and tax.

When Noma cooked in Tulum, Mexico, Redzepi worried that the $600 he planned to charge would sink the residency with a backlash. In his book Hungry: Eating, Road-Tripping, and Risking It All with the Greatest Chef in the World, writer Jeff Gordinier had unfettered access to the team as they planned for Noma Mexico, and he reported in Hungry that the planned price would be $250, but then a major investor pulled out late and they had to jack up the cost of reservations to cover the shortfall. Gordinier told Robb Report after his book came out that during that time he had a front-row seat “of how hard it was to put Noma Mexico together and you see René essentially on the verge of a breakdown, if not having a breakdown.”

Redzepi had long wanted to pop up in Southern California.

Audrey Ma

There doesn’t seem to be the same level of consternation over the price this time around, with Redzepi being open about what it takes to cover the expenses needed to execute such an ambitious endeavor. The Michelin three-star chef told The Los Angeles Times that the price of this residency’s tasting menu reflects the cost of bringing 130 Noma employees to L.A. to execute the pop-up, which includes housing and transportation for the staff while in town. The restaurant brings so many people because it’s not just Noma arriving on the scene to serve some of its greatest hits from the Copenhagen flagship. When Noma does a pop-up, the kitchen team immerses itself in the local flora, fauna, and culinary cultures to create a tasting menu that speaks not just to the restaurant’s style but is also an expression of the place the restaurant is taking up residency in. And the City of Angels is a place Noma has long wanted to set down its roots.

“I love this region,” Redzepi said in a statement. “The vast Pacific. The farmers’ markets overflowing with produce in the middle of January. A place where you can have tacos for breakfast and a Thai tasting menu in an alleyway for dinner. Oaxacan mole from a strip mall. A great-grandmother’s kimchi soup served at 2 a.m. in Koreatown.”

In addition to the pop-up, Noma will set up a retail shop for its garums, vinegars, hot sauces, and more, so that Angelenos unable to grab a reservation can still get a taste of the restaurant while it’s in town. And the spot will also provide hospitality workers in L.A. aged 25 and under the chance to dine at the restaurant sans the $1,500 entry fee.

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Reservations for Noma L.A. will be released on January 26 at 9 a.m. PST for people who have signed up the the restaurant’s newsletter prior to January 23.




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