Olivia Culpo, Brittany Mahomes Design Stylish NFL Merch for Amazon

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Whether it’s the Taylor Swift effect or the rise of starry NFL WAGs (wives and girlfriends), game day fashion is stronger than ever. Ahead of the action on Thanksgiving Day and Black Friday, some of the most stylish partners of football players are curating their favorite looks on Amazon.

Olivia Culpo, Brittany Mahomes and Rachel Crosby alongside influencers Tayshia Adams and Darcy McQueeny have designed NFL merch ahead of the league’s Black Friday Football game and Las Vegas Raiders and four-time Super Bowl Champions the Kansas City Chiefs. (Fans can stream it exclusively on Prime Video starting at 10:30 a.m. PT/1:30 p.m. ET with kickoff at 12 p.m. PT/3 p.m. ET.)

Created in collaboration with FOCO, the WAGs-designed merch ($23 to $109) includes apparel for fans of the Raiders, Chiefs and the Los Angeles Rams. Culpo created San Francisco 49ers tees and windbreakers (her husband is the 49ers’ Christian McCaffrey). Mahomes, a former soccer player and co-owner of NWSL team Kansas City Current, designed a KC Chiefs tee to cheer on her husband, quarterback Patrick Mahomes.

Crosby will be rooting on Raiders (and husband, defensive end Maxx Crosby) with her two T-shirts inspired by the Las Vegas team. The FOCO collection also features tees designed by Bachelorette alum Tayshia Adams and social media star Darcy McQueeny. The NFL WAGs and influencers curated game day-ready outfits on Amazon, and their looks include pearl and rhinestone number patches, denim sets by Lioness, Levi’s faux leather jackets and jeans, Stoney Clover Lane crossbody bags and more.

Fans watching the Black Friday game can also score some of the best deals on gifts by scanning the onscreen QR code with their phone and shopping exclusive discounts on Lego sets, the new Ray-Ban Meta smart glasses, Google Pixel 9 phone, Yeti tumblers, Ralph Lauren fragrances, Amazon devices and more. (Amazon’s Prime Video is also the streaming home of the NFL’s Thursday Night Football.)

See the Chiefs, 49ers and Raiders merch designed by Culpo, Crosby and Mahomes below alongside pieces from their game-worthy looks, and shop their full collection at Amazon’s official TNF Shop alongside the online retailer’s best Black Friday Week deals here.