Pharrell Unveils Limited-Edition Champagne Line with Moët & Chandon

Moët & Chandon is popping off with an exciting new collaboration. 

The French Champagne producer has teamed up with Pharrell Williams for a limited-edition collection that’s all about reimagining birthday celebrations. Launching on March 1, the Moët & Chandon Pharrell Williams Limited Edition Collection brings together the Grammy winner’s signature creativity and the Maison’s diverse sparkling wine portfolio.  

A key symbol of this collaboration is the bow, an iconic design element from Moët’s archives. First introduced in 1892, the bow represents unity and joy and is reinterpreted in the collection’s eye-catching designs. The collab features several exclusive offerings, including redesigned 750 ml bottles of Moët & Chandon Impérial Brut and Nectar Impérial Rosé. These bottles come in striking colors—gold, midnight blue, deep red, and white—emblazoned with Williams’s white dotted lettering and a pearled monogram of his initials, PW.  

For collectors, the Bow Capsule Collection offers magnum-sized bottles, including the 2013 Grand Vintage, encased in an oversized, detachable fabric bow adorned with pearled beads, crafted by Parisian embroiderers Atelier Baqué Molinié. The pinnacle of the collection is the Jewel Masterpiece with only 30 hand-crafted pieces available. The mirrored chrome bottle, embellished with 89 embossed relief pearls by artist Astrid de Chaillé, is topped with an oversized bejeweled bow made of 7,310 pearls, requiring 300 hours of handwork. The detachable bow doubles as a brooch. Presented in a Midnight Blue wooden case with Williams’s signature, each piece is priced at €30,000 ($31,200) and is available through the Moët Hennessy private sales service, in the Epernay boutique, and at select Moët & Chandon bars. 

Moët & Chandon has long been the go-to Champagne for birthday toasts, gracing celebrations of royalty and cultural legends in music, sports, and film alike. From Paul Newman’s 40th in 1965 to Scarlett Johansson’s 30th in 2014 and Roger Federer’s yearly family gatherings, Moët has marked some of the most memorable milestones. 

“The best part about a birthday are the people who want to celebrate it with you. When I was old enough to toast with Champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual,” Williams said in a statement, who is the men’s creative director of Louis Vuitton, also owned by LVMH. 

The Moët & Chandon Pharrell Williams Limited Edition Collection will be available globally starting today and can be viewed on the brand’s website as well as purchased at local retailers nationwide.