Pharrell Williams’ Tiffany Titan Assortment Marks a Shift in Tiffany & Co.
Tiffany & Co. has simply unveiled a brand new collaborative assortment with Pharrell Williams dubbed the “Tiffany Titan”. Because the title would counsel, “Titan” isn’t merely a intelligent use of wordplay however reasonably an ode to the construction of Poseidon’s trident which the gathering’s spear-like spikes — seen on an array of necklaces, earrings, bracelets, and rings — are impressed by. The gathering not solely references Greek mythology however its sharp edges embody the spirit of punk. Very similar to how the punk motion was born from anarchy, each bit of the gathering — 18k yellow gold or titanium with all metallic and diamond iterations — challenges standard strategies of their design.
The Tiffany Titan marks a brand new departure from the fragile and demure items that followers of the model have grow to be accustomed to seeing just like the “Lock”, “T” and “Knot” designs. The Titan as a substitute performs on the juxtaposition of exhausting and tender as its motif incorporates a hyperlink that’s curved and tender towards the sharpness of the spear to kind an emblem of fearless individuality. The gathering is near residence for Pharrell who feedback, “I’m very impressed by the water, and the title of this assortment “Titan” attracts inspiration from Poseidon, ruler of the ocean, King of Atlantis.” “Atlantis” additionally being the title of the neighborhood Pharrell grew up in Virginia Seaside. Pharrell goes on to elucidate that each element within the assortment is intentional, as an illustration, the usage of black titanium is “a bodily manifestation of magnificence in blackness”.
To have a good time the launch of the gathering, Tiffany & Co. hosted an intimate occasion on the Home’s famed Fifth Avenue flagship: The Landmark which noticed a bevy of well-known faces together with Pharrell Williams, ROSÉ, Blake Vigorous, Anitta, Rosalía, KAWS, Pusha T, Gabrielle Union, A$AP Rocky, Hannah Einbinder, Ayo Edebiri, Daniel Arsham, Maggie Rogers, and Tyshawn Jones.
Tiffany & Co. goes by one thing of a rebirth and the gathering speaks to a wider shift taking place within the luxurious business. First, it speaks to the function that Alexandre Arnault performs inside the model as the chief vp of product, communications, and industrial at Tiffany & Co. Having beforehand secured Beyoncé and Jay-Z for a Tiffany marketing campaign in 2022, it’s crucial that Alexandre Arnault continues to make strategic steps in terms of transferring the model in a brand new course significantly as his father Bernard Arnault plans for a succession inside LVMH.
Learn Extra: The Energy and Relevance of Luxurious Vogue Conglomerates
Subsequent, the gathering additionally cements Pharrell Williams’ place not solely within the luxurious business however inside LVMH as he settles into his function as Louis Vuitton’s new males’s inventive director — Louis Vuitton, additionally being below the LVMH umbrella. By having an element to play within the design technique of the Tiffany Titan and never merely being the face of the marketing campaign, Pharrell highlights that his affect goes past music and into the style and luxurious jewelry business.
Learn Extra: Is Vogue Nonetheless Obsessive about Hong Kong?
Tiffany Titan by Pharrell Williams will probably be out there this Might solely on Tiffany.com within the US and at The Landmark in New York Metropolis. The gathering will probably be out there globally at Tiffany & Co. shops and Tiffany.sg in June.
For the newest in luxurious jewelry reads, click on right here.
