Porsche Tries to Entice Tesla Drivers With a Taycan Discount
Porsche is putting its money where its mouth is.
It’s long been clear that the German marque believes it has a pretty special EV on its hands in the Taycan. And now, in an attempt to woo customers away from the competition, the company is offering up to $4,500 in credit to drivers who switch over to its all-electric sedan.
The offer is part of an expansion of the company’s Welcome to Porsche Conquest Lease Program, according to Eletrek. As of the beginning of this month, Porsche is offering up to three $1,500 payment credits for the Taycan to drivers currently financing or leasing a vehicle from one of its competitor, including Tesla.
The amount of credit drivers receive will be based on how much time is left on their existing payment contract. They’ll receive $1,500 if there are 31 to 60 days left, $3,000 if there are 61 to 90 days left, and a maximum $4,500 if there are 91 to 180 days left. So, if you’re in the market for a new Taycan and have three payments left on your current vehicle, this is an offer you might want to take advantage of.
It helps, of course, that the new 2025 Taycan, which along with the 2024 model is eligible for the credits, is one of the better EVs currently on the market. Porsche unveiled the latest version of the sedan this past February. The sleek four-door looks more like a sports car than a sedan, handles like a Porsche should despite having an electric powertrain, and delivers top-level performance.
The base 2025 model has a single rear-mounted motor that produces up to 402 hp, can sprint from zero to 60 mph in just 4.5 seconds, and can reach a top speed of 143 mph. All other Taycans come with two motors, one on the front axle and one on the rear, including the range-topping Turbo GT, which has a powertrain that produces 1,019 horses, can sprint from zero to 60 mph in 2.1 seconds, and can reach 190 mph.
Pricing for the 2025 Taycan begins at $99,400 for the base model and up to $230,000 for the Turbo GT. Sales of the EV dipped during the first quarter of 2024, but it wouldn’t be a surprise to see them get a boost thanks to this discount.
Authors
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Bryan Hood
Senior Staff Writer
Bryan Hood is a digital staff writer at Robb Report. Before joining the magazine, he worked for the New York Post, Artinfo and New York magazine, where he covered everything from celebrity gossip to…