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Target-Exclusive Billie Eilish ‘Hit Me Hard and Soft’ Vinyl: Buy Here

Target-Exclusive Billie Eilish ‘Hit Me Hard and Soft’ Vinyl: Buy Here

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Billie Eilish is back with a brand new album and fans of the singer can find two exclusive editions of Hit Me Hard and Soft at Target.

Eilish’s third studio album features ten tracks (with no singles?) and the department store has a Target-exclusive Hit Me Hard and Soft CD available right now for $11.99, and an exclusive Eilish vinyl for $34.99.


Target’s exclusive Billie Eilish CD features all ten tracks of the singer’s new album on a black disc, with a collectible pull-out poster included in the sleeve.


Target’s exclusive Hit Me Hard and Soft vinyl features Eilish’s album on a golden disc, along with a collectible poster.

This is one of Target’s “Eco-Mix vinyls,” made from 100% recycled materials. What that means: each disc is completely unique and no two LPs will look alike, making it a great gift for vinyl collectors. Target says the resulting discs will vary between shades of yellow and orange.


In addition to the Target-exclusive albums, the store is offering exclusive Billie Eilish merch, like this ‘boyfriend shirt,’ which features a graphic print of the album cover and the singer’s name in bold on the front.

This T-shirt is designed with a loose fit. Choose from sizes XS to 3X at

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Target also sells this unisex oversized tee, which features an alternate image of Eilish against a classic white backdrop.

Available in sizes XS to 3X, this Target-exclusive T-shirt is made from a blend of 20% recycled cotton and 80% organic cotton.

Both the Eilish vinyl and T-shirts at Target are expected to sell quickly, so we recommend adding to cart while the limited-edition pieces are still in stock.

If you’re looking for other exclusive Eilish releases, Amazon has an exclusive red version of Hit Me Hard and Soft available here and exclusive Eilish merch here. Walmart, meantime, has the new album in an exclusive grey vinyl, available here.

The exclusive merch and vinyl drops come ahead of Eilish’s “Hit Me Hard and Soft” tour, which kicks off in October.

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