There’s More Demand for the BMW M5 Wagon Than the Sedan in the U.S.
BMW’s decision to bring one of its high-performance wagons stateside is looking like a real winner.
It’s been out there since March that sales of the 2025 M5 purchases were split relatively evenly between the sedan and wagon body styles. Now, though, comments from BMW M CEO Frank van Meel have revealed that the U.S. is the reason why the long-roofed Touring model is doing so well.
The executive spoke with BMW Blog at the 2025 Concorso d’Eleganza Villa d’Este last week in Italy. During the conversation, van Meel spoke of the success of the current G90 M5, which he said is “skyrocketing in production, numbers and sales.” He also revealed that while the sedan version of the car is selling better in Europe, the opposite is true on this side of the Atlantic.
2025 BMW M5 Touring
Fabian Kirchbauer/BMW
“Well, actually in Europe, still more sedan than Touring,” he told the website. “U.S. is the other way around. We currently have a higher demand in the U.S. for the Touring than for the sedan.”
BMW has yet to release official numbers showing this to be the case, but van Meel’s role at the company suggests he’s privy to that information. The automaker did not immediately respond to a request for comment from Robb Report.
The M boss did not offer up an explanation as to why Americans have been so taken by the M5 Touring, but it wouldn’t be a big shock if availability were a big part of the reason why. Performance wagons are rare in the U.S., especially those made by BMW. Until last year, the German marque had only ever sold one of its M-branded longroofs in the states, the first-generation Z3 M Coupe, a.k.a. the “clown shoe,” which was a three-door as opposed to the more traditional five-door configuration.
It doesn’t hurt that the estate is also one of the most impressive M cars in recent memory. The $122,675 vehicle, which looks identical to the sedan up to its B-pillar, is powered by a twin-turbocharged 4.4-liter V-8 with an electric motor that combines to generate 717 hp and 738 ft lbs of torque. The fact that it can hit 60 mph in 3.5 seconds, tops out at 155 mph, and has up to 57.6 cubic feet of cargo room makes this a very attractive option for anyone in the market for an everyday driver with some oomph.
Now, if only BMW would just bring the M3 Touring across the Atlantic too.
