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This Plymouth Superbird Value Dropped by More Than $1 Million

This Plymouth Superbird Value Dropped by More Than $1 Million

This Plymouth Superbird Value Dropped by More Than  Million

Not all investments are winners, but some will lose you more than others.

Take, for example, the 1970 Plymouth Superbird that Bobby Knudsen bought for $1.65 million in 2022. The muscle car was put up for auction this past weekend by the late collector’s family and sold for just $418,000.

The Superbird was one of 25 cars from Knudsen’s personal collection that were put up for bid by his family at Mecum’s annual Indy sale, according to The Drive. The assortment included a number of coveted American-made autos, like a 1940 Ford Deluxe coupe and 1957 Chevrolet Bel-Air, but the orange muscle car was easily the highlight lot—and not just because of its price tag.

1970 Plymouth Superbird

Mecum Auctions

The Superbird is easily one of the most outrageous vehicles to ever leave Detroit. It’s a heavily modified Plymouth Road Runner that was sold for just one year to satisfy NASCAR’s homologation rules. The muscle car is powered by a 426 Hemi that made 425 hp, wears one of the most aggressive aero kits of all time, and features a horn that makes the same “meep, meep” sound as the Looney Tunes character its base vehicle is named after.

Knudsen’s Superbird is one of 135 that rolled off the line in 1970 and one of just 77 from the run to feature an automatic transmission. It’s also a number-matching example, meaning it retains its original big-block V-8, a quality that’s particularly attractive to collectors. Despite all that, it looked, even back in 2022, like Knudsen had overpaid for the car.

Inside the 1970 Plymouth Superbird

Inside the Superbird

Mecum Auctions

As the Drive points out, prior to him buying the car for $1.65 million, the most expensive Superbird was one that had sold for $990,000.  His Superbird had been about to go for $1.1 million at Barrett-Jackson’s Vegas sale in July 2022, before Knudsen jumped in and pushed bidding to $1.5 million (the final number includes the buyer’s premium).

This weekend’s sales price means the car has depreciated in value by nearly $1.2 million in less than three years. To make matters worse, it wasn’t even the most expensive Superbird that Mecum sold during Indy 2025. Another example, with less than 21,000 miles on the odometer, sold for $550,000.

Click here for more pictures of the 1970 Plymouth Superbird.

Mecum Auctions




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