YouTuber Dhar Mann Inks Deal With Studio71
YouTuber Dhar Mann has signed an advertising partnership with Studio71.
As part of the pact with the global media company, Mann will look to further monetize his popular YouTube videos with the help of Studio71, which has relationships with some of the largest brands and ad buyers worldwide.
“Dhar has built an impressive content operation with polished, scripted videos that rival the quality of top television broadcasters,” said Studio71 co-CEO Matt Crowley. “We could not be more excited to introduce advertisers to Dhar’s brand-safe content and his incredible fanbase, which is among the largest and most engaged of any digital following.”
Dhar Mann Studios, which has nearly 22 million subscribers on YouTube, features inspirational videos. His work combines diverse actors with storylines that promote values such as love, forgiveness and helping others. Mann launches seven scripted videos per week on YouTube, which average between five million and 10 million views each. His YouTube channel generates more than 300 million monthly views on YouTube alone.
“Our partnership is about bringing brands a unique combination of premium content, passionate audiences, brand-safe environments and unparalleled custom creative integration opportunities,” said Mann, who has been called the “Moral Philosopher of YouTube.” “And Studio71 is a leader in helping the top brands connect with today’s hard-to-reach digital viewers.”
Studio71 produces and distributes brand-safe programming across multiple platforms.
