15 Percent of Staff Cut in Pivot to AI
Pinterest is planning to lay off less than 15 percent of its workforce as it moves to “AI-focused roles.”
In a filing Tuesday, the digital pinboard company said it was planning this reduction in staff as it is “reallocating resources to AI-focused roles and teams that drive AI adoption and execution,” as well as “prioritizing AI‑powered products and capabilities.” There will also be office space reductions, with the total restructuring charges amounting to about $35 million to $45 million.
The plan is expected to be completed by the end of the company’s third quarter, ending Sept. 30, 2026.
Pinterest added that while this is a reduction in overall staffing, at a later point, “the Company plans to reinvest in key development areas and strategic opportunities.”
The company reported a total employee headcount of 5,205 as of its prior third quarter. The news comes as Amazon prepares its second round of job cuts that could impact a total of 30,000 people. The job cuts, first announced in October, when 14,000 of the 30,000 jobs were cut, was also due to AI with the company saying “We’re convinced that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business.”
Shares of Pinterest were down 3.6 percent in premarket trading Tuesday. The stock has fallen 22 percent over the past three months and 21 percent over the past year. The company went public in 2019.
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