Justin Bieber’s Cadillac From the ‘Peaches’ Video Heads to Auction
A sweet ’60s ride with ties to pop culture royalty could now be yours.
The 1968 Cadillac Coupe DeVille that famously appeared in Justin Bieber’s 2021 music video for his hit single “Peaches” is currently up for auction at Hemmings, with bids sitting at $45,000 at the time of writing.
“Peaches” debuted at number one on the Billboard Hot 100 and charted there for 30 weeks, receiving four nominations at the 2022 Grammy Awards. The music video, which has amassed 865 million views on YouTube to date, sees Bieber both driving the Cadillac and dancing on the hood. Fellow singers Daniel Caesar and Giveon can also be spotted riding in the car.
The coupe appears to be mostly stock but features a few custom touches, such as a retro-style head unit with Bluetooth, a sound system with large speakers in the trunk, and an 8-ball shift knob. It was originally finished in Grecian White, but has been repainted in a suitably slick black. The headlight bezels and the corner light bezels have also been painted black. The interior, meanwhile, showcases a contrasting red vinyl.
The interior is covered with red vinyl.
Under the hood, the original engine remains. The 472-cubic-inch V-8 with 375 horsepower and 525 ft lbs of torque is mated to a three-speed automatic transmission. The suspension has been upgraded, though, with an electronically controlled four-corner air ride system.
The car is presented in ready-to-drive condition, with no known mechanical issues. It does show some wear and tear, but that is to be somewhat expected given that it’s an antique. It shows 10,427 miles on the dial.
This is actually the second time the Cadillac has been offered at auction: It was listed by Gotta Have Rock and Roll in 2025, with a pre-sale estimate of $120,000 to $150,000.
Current owner Craig Harwin is selling the car to raise funds for the No Name Necessary foundation. Harwin created the nonprofit after his wife, Hollywood fashion stylist Deborah Waknin, and her best friend, actress Shannon Doherty, both died of breast cancer. “This foundation was born from their shared dream of turning grief into purpose, and the sale of this unique vehicle will support that movement,” he said in a statement.
The online auction will end at 10 p.m. on Friday, June 5.
Click here to see more photos of the 1968 Cadillac Coupe DeVille.
