Burberry Picks Saltburn Star Barry Keoghan As Its New Model Ambassador

Barry Keoghan has been named the newest global brand ambassador of British luxury fashion house Burberry. The development is the latest in the Irish actor’s constant elevation of himself into a fashion star while consistently making waves in the world of entertainment.

The news of Keoghan becoming the latest face of the iconic label comes close on the heels of the actor attending Burberry Winter 2024 show by the group’s Chief Creative Officer (CCO) Daniel Lee in Victoria Park in East London.

Keoghan, who is in a relationship with Sabrina Carpenter, was also present at the 2023 Met Gala as a guest for Burberry and attended the fashion brand’s Summer 2024 show.

Barry Keoghan campaign photo for Burberry

Burberry unveiled Barry Keoghan as its brand ambassador on 7 March. The announcement came along with an black-and-white photo of the actor in a signature Burberry creation — a black trenchcoat.

In the campaign photo, Keoghan can be seen posing with the same intense expressions marked by sharp jawline and high cheekbones that have come to define his captivating on-screen persona.

Barry Keoghan movies and TV shows

Barry Keoghan is currently playing the role of Lt. Curtis Biddick in Apple TV+ epic World War II show Masters of the Air (2024). He wore Burberry at the European premiere of the show, which tells the story of World War II pilots who were part of the 100th Bomb Group.

He is also basking in the accolades showered on him for his performance in the film Saltburn (2023).

Keoghan’s long list of acclaimed works include The Banshees of Inisherin (2022), for which he was nominated for an Oscar and won a BAFTA, the Irish crime drama Calm With Horses (2019), and Christopher Nolan’s war epic Dunkirk (2017).

‘Fan of Burberry’

“I’ve been a fan of Burberry for many years now. It’s such an iconic heritage brand with innovation at its heart, and a commitment to supporting arts and culture. I’m very excited to be a part of this next chapter,” Barry Keoghan said in a statement.

“I’ve known Barry for over five years now and have watched him grow into one of his generation’s most talented actors. His raw, unique talent is incredibly inspiring and perfectly reflects the spirit of our brand. I am proud to welcome him to the Burberry family,” said Daniel Lee.