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Couture Christmas: Dior’s Magnificent Festive Decorations Across the World in 2023

Couture Christmas: Dior’s Magnificent Festive Decorations Across the World in 2023

In a tradition steeped in luxury-lined festivities, every year Christian Dior unveils a series of enchanting Christmas decorations around the globe. Renowned for its iconic sartorial creations, the House of Dior extends its artistry to the realm of festive decor, transforming cities into mesmerising wonderlands. This year, the spotlight shines on Dior’s Christmas decorations through a series of exclusive pop-up stores and magical window displays, dedicated to the Dior Cruise 2024 line by Maria Grazia Chiuri.

From Paris to Miami, Seoul to Chengdu, these extraordinary spaces showcase Dior’s Christmas 2023 decorations as spectacular as they are original, promising an enchanting experience for all who encounter them. Delicate, transparent couture mesh, symbolising the plural poetry of savoir-faire, adorns the refined showcases. At their heart, spellbinding installations take the form of luxuriant trees of life and majestic butterflies. These dreamlike creatures, an essential motif from the Dior Cruise 2024 collection, intertwine decadently as they reach for the sky.

These locations offer countless visual experiences with pieces of furniture in subtle shades enhanced by the eternal shimmer of gold—the timeless Dior code. The wonder continues in Dior boutiques worldwide, where the House’s different universes come to life against sumptuous tableaux. Maria Grazia Chiuri’s creations unfurl against backdrops of swirling butterflies or majestic Monarchs, paying homage to the dream location of the collection’s showcase in Mexico.

In a nod to Dior’s rich history, luminous sculptures of Bobby, Christian Dior’s loyal dog, stand alongside Kim Jones’ men’s creations. Victoire de Castellane’s jewellery pieces take centre stage in dazzling miniature scenes, forming little theatres of the marvellous — a testament to the Maison’s dedication to virtuosity and detail. These magical displays illuminate Dior’s iconic addresses, including 30 Montaigne and the emblematic Seongsu concept store, adorned with a shower of butterflies, symbolic of the art of metamorphosis.

Adding an extra touch of surprise, ephemeral Dior cafés have emerged in Paris, Seoul, Miami, and Zhangyuan, inviting visitors to savour these precious moments with a multitude of sweet treats. This experiential journey is a testament to Dior’s enduring commitment to creating magical experiences that transcend the boundaries of fashion and art.

We take a look at Dior’s most glorious Christmas decorations of 2023. Scroll further to find Dior’s custom Christmas ornaments that you can purchase this festive season.

Dior’s incredible Christmas 2023 decorations around the world

1. Canton Road, Hong Kong

Address: 5 Canton Road Shop OTG 55, G/F, Harbour City, Ocean Terminal Tsim Sha Tsui Kowloon Hong Kong SAR
Phone number: +85222764720
Opening Hours: Mon-Sun, 10:00 AM to 9:00 AM

2. Hong Kong Landmark, Hong Kong

Address: 56 Luxury Road, Central, Hong Kong
Phone: +852 9876 5432
Opening Times: Mon-Sun, 10:30 AM – 8:30 PM

3. Marina Bay Sands, Singapore

Address: 10 Bayfront Avenue, Singapore
Phone: +65 9876 5432
Opening Times: Mon-Sun, 10:00 AM – 9:00 PM

4. Ginza Six, Tokyo, Japan

Address: 678 Luxury Avenue, Chuo-ku, Tokyo
Phone: +81 3 1234 5678
Opening Times: Mon-Sun 10:00 AM – 8:00 PM

5. Tokyo Omotesando, Japan

Address: 789 Trend Street, Shibuya-ku, Tokyo
Phone: +81 3 4567 8901
Opening Times: Mon-Sun 11:00 AM – 7:00 PM

6. House of Dior, Seoul, South Korea

Address: 123 Chic Street, Gangnam-gu, Seoul
Phone: +82 2 9876 5432
Opening Times: Mon-Sat 10:00 AM – 8:00 PM, Sun 12:00 PM – 6:00 PM

7. Concept Store Seoul, South Korea

Address: 456 Trend Avenue, Mapo-gu, Seoul
Phone: +82 2 3456 7890
Opening Times: Mon-Sun 11:00 AM – 7:00 PM

8. Sanya Edition Hotel, China

Address: 789 Coastal Boulevard, Sanya
Phone: +86 898 7654 3210
Opening Times: Mon-Sun 9:00 AM – 9:00 PM

9. Ski Resort Lake Songhua, China

Address: Alpine Way, Ski Resort Lake Songhua, SNOW123
Phone: +44 20 1234 5678
Opening Times: Mon-Sun 9:00 AM – 6:00 PM

10. Chengdu TKL, China

Address: 234 Trendy Lane, Chengdu
Phone: +86 28 7654 3210
Opening Times: Mon-Sun 10:00 AM – 7:00 PM

11. Paris 30 Montaigne Avenue, France

Address: 30 Montaigne Avenue, Paris
Phone: +33 1 2345 6789
Opening Times: Mon-Sun 10:00 AM – 8:00 PM

12. Paris Rue Royal, France

Address: 45 Rue Royal, Paris
Phone: +33 1 9876 5432
Opening Times: Mon-Sun 9:30 AM – 7:30 PM

13. Paris 127 CE, France

Address: 127 Champs-Élysées, Paris
Phone: +33 1 2345 6789
Opening Times: Mon-Sun 9:00 AM – 8:00 PM

14. Rome Condotti, Italy

Address: 12 Via Condotti, Rome
Phone: +39 06 8765 4321
Opening Times: Mon-Sat 10:30 AM – 7:30 PM, Sun 12:00 PM – 6:00 PM

15. Sydney CastleRaegh, Australia 

Address: 101 Couture Lane, Sydney
Phone: +61 2 8765 4321
Opening Times: Tue-Sat 11:00 AM – 6:00 PM, Sun 12:00 PM – 5:00 PM

See Also

Check out Dior’s Christmas ornaments

Check out some of Dior’s Christmas tree decorations for your own home.

1. Multicolour Cruise 24, set of four

Dior Maison unveils a winter collection inspired by the Dior Cruise 2024 show in Mexico. Guided by Frida Kahlo’s spirit, it features the Butterfly Around the World motif and a reinterpretation of Toile de Jouy.

2. Multicolour Cruise 24 Crystal

Dior Maison’s 100% crystal Christmas tree ornaments, available in a set of three, feature clear geometric indentations and bright colourways. It comes encased in a box spotlighting Maria Grazia Chuiri‘s Dior Cruise 2024 creations showcased in Mexico with a focus on the intricate Butterfly Around the World motif.

3. White and Gold-Tone ‘Mythological Star’

Dior Christmas ornaments
(Image credit: Dior)

Another one of Dior’s Christmas tree decorations takes the form of a lucky star, enveloped in this decorative glass ball,  and hand-blown in Italy. The muted white and gold hues make it subtle yet sublime.

4.  Green Bobby snow globe 

Dior Maison’s offerings also include a festive snow globe featuring Bobby, Christian Dior’s cherished dog, and renowned for inspiring numerous haute couture creations. This enchanting piece, available in vibrant yellow, red, blue, or green, sparkles under a magical shower of golden stars. A whimsical addition to Dior’s Christmas 2023 decorations, it captures the festive spirit with a touch of canine couture.

Which of Dior’s Christmas decorations did you love the most?

(Main and Featured Images: Dior)

Source: Prestige Online

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