Glam Up This Christmas with Make-up Artist Sapphire Shen

Make-up artist Sapphire Shen loves Christmas. In fact, she loves it so much she’s shot a make-up campaign for no one but herself, every year, in honour of the festivities.

It’s the most wonderful time of the year. Yes, the gifts, yes the mulled wine and – duh – presents. But what makes the holiday season even more exciting is an excuse to dress up and glam up. And nobody knows glam quite like Hong Kong makeup artist Sapphire Shen.

Each year, Shen produces an ambitious Christmas campaign – not for a brand or client – but for her own self.

My annual Christmas photoshoot is a collaborative effort with fellow creatives. It serves as an opportunity for self-reflection and goal-setting for the upcoming year. I view makeup and creative direction as expressive art forms that enable us to visually communicate our thoughts and emotions. In 2023, in a post-COVID era that has inundated us with a multitude of emotions, it’s easy to become overwhelmed and lose sight of our true feelings, purposes, and, most importantly, our inner sparks.

Sapphire Shen

Sapphire Shen’s Christmas Look 1: It’s all in your head (or is it not)

“A visualization of how our overwhelming thoughts can wrap around our minds, causing struggles and frustration that may cloud our sense of self, passion, goals, and true desires.”

Sapphire Shen’s Christmas Look 2: Glam and Jewels (Do you still want more?)

“In the post-COVID period, everything came back in waves, and we found ourselves longing for the glamour and parties that slowly eroded our thoughts and purposes, leaving behind a sense of emptiness.”

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Sapphire Shen’s Christmas Look 3: Ignite the fire within (find your sparks again)

“Now is the time to slow down and reflect on what we truly want, despite the overwhelming feelings. Discover something that ignites sparks of joy, passion, and satisfaction within you, and let it sparks the fire within.”