Taylor Swift Has Been Named Time Journal’s Individual of the Yr

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Taylor Swift’s journey to mainstream sensation and Time Person of the Year

The “Eras” tour currently has more than 145 dates. According to Pollstar, the industry magazine covering the performing arts, each concert generates USD 13 million in revenue, which would bring the tour total to around USD 1.9 billion. No artist or group has previously crossed the symbolic billion-dollar threshold.

Swift’s defining tool has proved to be social media, through which she regularly interacts with fans.

Born in Pennsylvania, Swift started writing country songs on guitar in her early teens. Her father shifted his job in financial services to the country music capital of Nashville to allow her a chance in the industry.

After winning a growing mainstream audience for her introspective country songs, Swift switched to a thoroughly pop direction for her fifth studio album — “1989,” named after her year of birth.”

What makes Swift a cultural phenomenon is not only her musical prowess and versatility but the trademark authenticity she puts on each note and verse,” Forbes magazine said in an article published in October.