The House of The Suntan King Just Got Reduced to $4.75 Million
With Ron Rice, the suntan lotion tycoon with his Hawaiian Tropic suncare brand, passing, his longtime oceanfront mansion is on the market at a reduced price of $4.75 million. Featuring 12,000 square feet, two outdoor pools, an indoor pool, and 200 feet of beach frontage, the four-bed, five-bath home is a next-level party palace. Unique woodwork, expressive wall coverings, and stone accents provide a striking style while floor-to-ceiling windows and expansive outdoor decks offer unobstructed views of the pristine Atlantic beach. Two opulent bedroom suites have their own private balconies, while the kitchen includes a massive wrap-around bar. A recessed den, disco dance floor, spacious formal dining room, and indoor/outdoor bar and lounge offer endless spaces for entertaining. A mermaid-themed mural adorns one bathroom and during Rice’s life, the entire house was filled with his extensive, eccentric art collection, including statues of wild animals and framed photos of his bikini models and celebrity friends. At one time he kept a wall of TVs tuned to different channels, powered by the largest satellite dish in Florida.
Directly across from the Oceanside Country Club and surrounded by other high-end homes, the mansion offers privacy and seclusion but is just a few miles north of vibrant Daytona Beach. Named “The World Capital of Spring Break” by MTV from 1989 to 1993, Daytona draws as many as half a million revelers during the event, plus another 500,000 during its famed Bike Week when motorcycle enthusiasts gather from all over the country. Approximately 150,000 attend the Daytona 500, known as the “Superbowl of Stock Car Racing” with another nine million television viewers. The city also offers a big nightlife with beach music festivals and DJs spinning dance beats all night long, plus 23 miles of scenic beaches perfect for catching a tan or a wave. Other celebrities who have called the area home include actor John Travolta, NBA star Vince Carter, Olympic medalist Ryan Lochte and country star Brian Kelley. The listing is held by Bill Navarra of Realty Pros Assured.
| Photos courtesy Realty Pros Assured
