Time Isn’t Right for an Electric Supercar—Yet

Lamborghini’s first fully electric supercar may be further off on the horizon than it initially seemed.

The Italian marque may have hybridized its entire lineup this year, but it’s not in a hurry to go the extra step and release an EV version of the cars it is best known for, according to Motor1.com. In fact, the company’s chief technical officer, Rouven Mohr, thinks that’s an idea to be put aside and reconsidered at another time.

“At the moment, now, the time would not be right [for an EV], at least not in a super sports car,” the executive recently told the website. “You have seen a lot of [electric] cars on the market that were not really successful.”

Lamborghini, like so much of the auto industry, announced its intention to eventually go all-electric earlier this decade. But unlike many of its peers, the company made clear that it was going to take its time getting there. The Cor Tauri strategy the brand unveiled in 2021 outlined a three-phase plan to reach full electrification. First, it would see it celebrate the internal combustion engines that helped build its reputation, then it would hybridize its entire lineup (which it has now done), and finally, it would release its first EV by 2030.

This strategy may have seemed like a risk at the time, but it’s already paid off. Because the marque committed to a gradual electric transition from the start it remains on course to reach its goal. The same can’t be said for other premium automakers, like Aston Martin and Mercedes-Benz, who are now pivoting to increased hybrid development in response to customer indifference and governments beginning rethinking EV mandates. An all-electric Raging Bull is coming, but thanks to the strong position the company now finds itself in, it can wait until it is ready.

“I’m super happy with our current lineup because, with a hybridized lineup, we can live for the next decade,” Mohr said. “But I also believe Lamborghini needs to have the transition [to electric power], because it’s only a question of time when the mindset will change.”

We may not see Lamborghini’s first electric supercar for quite some time, but the same can’t be said for its first EV. The marque, which has produced the Urus SUV since 2017, still plans to release a battery-powered model before the decade is out. That model is expected to be similar to the Lanzador concept the brand showed off during last year’s Monterey Car Week, which means it will be an SUV-shaped grand tourer with room for at least four adults.