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The Finest Merchandise from Beyoncé’s Cécred Hair Care Line to Purchase, Based mostly on Their Substances

The Finest Merchandise from Beyoncé’s Cécred Hair Care Line to Purchase, Based mostly on Their Substances

Icon, singer, actress, and serial entrepreneur Beyoncé has been known to dabble in more than just a handful of businesses spanning from high fashion to perfumery. And Cecred, her very own hair care line, is the newest of these varied ventures.

Debuting yesterday to the delight of card-carrying Beyhive members globally, the hotly anticipated product range was teased earlier this month on the singer’s social media pages. Pronounced ‘sacred’, she explains that the company’s name is a portmanteau of her own, ‘Cé’ as in ‘Beyoncé‘, and the word ‘sacred’.

Previously, it was hinted in May of last year that she would be venturing into the world of haircare when she uploaded a photo of herself holding a curling iron before a vanity mirror.

At its core, Cécred was said to have been conceived from the ground up in honour of hair traditions and rituals practiced across the world, with science-backed formulations that aim to not only nourish, but fortify and protect hair.

As per the founder’s note penned by Queen Bey herself on the brand’s official website, Cécred has been described as a true labour of love that pays tribute to storied hair care techniques using modern science. “The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career.”, explained the Texas native.

And that rings true when one considers how the singer’s public image has been so inherently intertwined with her hair, with each succeeding album debut being associated with a completely new reinvention of her signature tresses.

A quick gander of the eight-part Foundation Collection indicates that the Grammy-winning cultural icon is leaving nothing to chance for Cecred’s debut, providing customers with a comprehensive, high-performance hair regimen from the get-go. This includes everything from shampoos to scalp scrubs and hair masks.

Where ingredients are concerned, tried-and-tested building blocks such as honey, fermented rice powder, and nut oils, all play a part in each product’s efficacy. Most interestingly, the brand has also developed its very own proprietary ingredient, dubbed the Bioactive Keratin Ferment, made using a mixture of wool-derived keratin, honey, and lactobacillus ferment.

Across the board, all eight products are meant to work on almost all hair types universally, which also includes treated and chemically processed hair.

The best Cecred products to buy, based on their ingredients

If you’re looking to shop the Cécred collection and try some of their products for yourself, here are three key items to consider, based on their ingredients.

1. Clarifying Shampoo & Scalp Scrub

a photo of the cecred Clarifying Shampoo & Scalp Scrub
Image credit: Cécred

The first step of any good hair care regimen starts with your choice of shampoo. Where Cécred is concerned, this takes the form of their Clarifying Shampoo & Scalp Scrub, which the brand describes as being ‘skincare for your hair’. The promise is a simple one: create a shampoo that cleans both hair and scalp from sweat, product buildup, and other impurities, without overstripping it.

Key ingredients:

  • Organic purple willow bark – Contains a naturally occurring salicylic acid that helps to break down impurities
  • Tea tree oil – Reduces scalp discomfort, while also preventing dryness
  • Microcrystalline cellulose – A naturally occurring wood-derived physical exfoliant that aids in the removal of impurities from the hair and scalp
  • Niacinamide – A Vitamin B3 derivative capable of protecting hair follicles against environmental damage, preventing hair loss.

Suitable for: All hair types

Price: $38

2. Reconstructing Treatment Mask

a photo of the cecred Reconstructing Treatment Mask
Image credit: Cécred

The star product from the Cécred range comes by way of the Reconstructing Treatment Mask, as it is currently the first and only product in the range to use the brand’s patent-pending proprietary ingredient, Bioactive Keratin Ferment. Haircare superpower condensed in a single jar, each use claims to visibly enhance hair strength and shine, while mitigating hair damage.

Key ingredients:

See Also

  • Bioactive Keratin Ferment – A fermented proprietary compound developed by Cecred containing lactobacillus, hydrolysed wool keratin, and honey. Developed in-house, the brand claims that it has been clinically proven to reduce hair breakage by delivering proteins into the hair cortex structure.
  • Hydrolysed rice & wheat protein – A plant-based fortifying protein that prevents hair breakage and split ends.
  • Sea buckthorn oil – A plant-based nutrient-dense oil rich in fatty acids, antioxidants, and Vitamin E
  • Squalene – An emollient that adds sheen to hair naturally, while also reducing frizz.

Suitable for: Damaged hair in need of repair from colour treatments, chemical treatments, or heat styling.

Price: $42

3. Fermented Rice & Rose Protein Ritual

a photo of the cecred Fermented Rice & Rose Protein Ritual
Image credit: Cécred

A three-part product, the Cecred Fermented Rice & Rose Protein Ritual contains a sachet of water-activated Fermented Rice & Rose Protein Powder, similar to that used in Japanese luxury skincare, which upon contact with moisture turns into a rinse treatment for the hair. This is then followed by the pre-packaged conditioning Silk Rinse to promote improved softness and hair sheen.

Key ingredients:

  • Hydrolysed rice & wheat protein – A plant-based fortifying protein that prevents hair breakage and split ends.
  • Fermented rice powder – An ingredient typically associated with luxury Japanese skincare, it contains vital amino acids and inositol, which can help to enhance hair growth and reduce shedding.
  • Biotin – A key protein that helps support keratin strength for visibly stronger hair follicles.
  • Rose powder – An antioxidant capable of soothing scalp irritation and protecting against free radical damage

Suitable for: All hair types

Price: $52

This story first appeared on Lifestyle Asia Kuala Lumpur



Source: Prestige Online

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